Enhance Your Digital Marketing Skills

This micro-credential programme offers in-depth training in advanced SEO, SEM, content marketing, and social media strategies. It includes modules on email marketing, data analytics, and emerging technologies such as AI, AR, and VR. Students also explore legal and ethical practices like GDPR and POPIA compliance. The course culminates in a hands-on project to create and execute a comprehensive digital marketing plan.

Why Choose This Qualification?

Gain expertise in advanced SEO, SEM, and content marketing. Master social media and email marketing strategies. Leverage data analytics to improve campaign performance. Stay updated with emerging technologies like AI, AR, and VR. Ensure ethical and legal compliance in digital marketing.

Admission Requirements.

Not explicitly mentioned

Qualification Structure.

Week 1: SEO and Content Marketing - Advanced keyword research, on-page and off-page SEO, content strategy, and link building. Week 2: Social Media and Influencer Marketing - Platform-specific strategies, campaign management, and influencer partnerships. Week 3: Data-Driven Marketing and Analytics - Using analytics tools to track KPIs, A/B testing, and customer segmentation. Week 4: Digital Advertising Tools and Techniques - PPC campaigns, display ads, programmatic advertising, and ad copywriting. Week 5: Campaign Management and Optimisation - Managing multi-channel campaigns, budget allocation, and cross-channel integration. Week 6: Assessment and Certification - Final Project Submission, Feedback, and Certification.

Learning Outcomes.

Boost online visibility through advanced SEO and SEM techniques. Enhance customer engagement with social media strategies and email marketing. Optimise campaigns using data analytics and advanced technologies. Navigate legal and ethical digital marketing practices. Design and execute comprehensive digital marketing strategies.

International Comparability.

Not explicitly mentioned

Qualification Modes of Delivery and Support.

Blended Learning: Online modules and in-person sessions. Distance Learning: Fully online with asynchronous support. Face-to-face Workshops: Personalised mentorship and peer interaction.

Career Opportunities.

Expand Digital Marketing Knowledge, Develop a Holistic Skill Set, Enhanced Competitiveness

Articulation Options.

Not explicitly mentioned

Ensure Compliance, Empower Financial Accuracy.

Empower Financial Accuracy