Lead the Digital Transformation with AIFT

In an era defined by digital transformation, the Higher Certificate in Digital Marketing and Social Media empowers you to thrive in a world driven by technology, creativity, and innovation. This one-year programme combines practical skills with strategic insights, equipping you to craft impactful campaigns, analyse digital performance, and leverage emerging technologies.

Why Choose This Qualification?

Master essential skills in SEO, social media strategies, and content marketing. Gain practical exposure through Work Integrated Learning (WIL) and project-based assignments. Graduate with a portfolio of real-world projects that showcase your expertise to potential employers.

Admission Requirements.

NQF Level 4 National Senior Certificate or equivalent qualification. National Certificate Vocational (NCV) at NQF Level 4. Recognition of Prior Learning (RPL) is applicable for candidates with relevant work experience.

Qualification Structure.

Semester 1 covers foundational marketing concepts, content creation, digital tools, and advertising. Semester 2 focuses on strategy, emerging trends, legal/ethical aspects, and Work Integrated Learning (WIL).

Learning Outcomes.

Graduates will leverage data analytics to measure performance and improve ROI, develop engaging content tailored to diverse platforms, implement digital marketing strategies that align with business objectives, navigate ethical considerations, and adapt to a rapidly evolving landscape.

International Comparability.

Benchmarked against General Assembly’s Certificate in Digital Marketing (USA), focusing on SEO, SEM, and social media marketing while offering a broader curriculum.

Qualification Modes of Delivery and Support.

Available through Contact Learning, Blended Learning, and Distance Learning, supported by Moodle LMS, virtual labs, and academic resources.

Career Opportunities.

Digital Marketing Specialist, Social Media Manager, Content Creator, SEO Specialist, Web Analytics Manager, Email Marketing Specialist.

Articulation Options.

Horizontal: Higher Certificate in Marketing (NQF Level 5). Vertical: Diploma in Digital Marketing (NQF Level 6), Bachelor of Commerce in Marketing Management (NQF Level 7).

Ensure Compliance, Empower Financial Accuracy.

Ensures adherence to ethical standards in digital marketing.