Master the Digital Landscape with AIFT

In an era defined by digital transformation, the Higher Certificate in Digital Marketing and Social Media empowers you to thrive in a world driven by technology, creativity, and innovation. This one-year programme combines practical skills with strategic insights, equipping you to craft impactful campaigns, analyse digital performance, and leverage emerging technologies. At AIFT, we go beyond traditional marketing to foster your creativity and strategic thinking, preparing you to excel in roles such as Digital Marketing Specialist, Social Media Manager, or SEO Specialist.

Why Choose This Qualification?

Master essential skills in SEO, social media strategies, and content marketing, ensuring your relevance in a fast-evolving digital world. Gain practical exposure through Work Integrated Learning (WIL) and project-based assignments. Choose from contact, blended, or distance learning formats to balance your education with life’s demands. Graduate with a portfolio of real-world projects that showcase your expertise to potential employers. Seamlessly articulate into advanced programmes in digital marketing or business administration.

Admission Requirements.

Possess an NQF Level 4 National Senior Certificate (NSC) or equivalent qualification. Have a relevant NQF Level 4 National Certificate (Vocational) from an accredited institution. Recognition of Prior Learning (RPL) may apply to candidates with relevant work experience.

Qualification Structure.

The first semester covers foundational marketing concepts, content creation, digital tools, and advertising, while the second semester delves into strategy, emerging trends, legal/ethical aspects, and practical work experience through WIL.

Learning Outcomes.

Leverage data analytics to measure performance and improve ROI. Develop engaging content tailored to diverse platforms and audiences. Implement digital marketing strategies that align with business objectives. Navigate ethical and legal considerations in digital marketing. Stay adaptable in a rapidly evolving digital marketing landscape.

International Comparability.

The Higher Certificate in Digital Marketing and Social Media is benchmarked against global programmes such as: General Assembly’s Certificate in Digital Marketing (USA). While both focus on essential areas like SEO, SEM, and social media marketing, AIFT’s programme offers a broader curriculum, including digital advertising, ethics, and Work Integrated Learning (WIL).

Qualification Modes of Delivery and Support.

Contact Learning, Blended Learning, Distance Learning—all supported by virtual labs, cutting-edge software, and academic support services.

Career Opportunities.

Digital Marketing Specialist, Social Media Manager, Content Creator, SEO Specialist, Web Analytics Manager, Email Marketing Specialist.

Articulation Options.

Horizontal Articulation: Higher Certificate in Marketing (NQF Level 5), Higher Certificate in Advertising and Integrated Communication (NQF Level 5). Vertical Articulation: Diploma in Digital Marketing (NQF Level 6), Bachelor of Commerce in Marketing Management (NQF Level 7). Diagonal Articulation: Occupational Certificate: School Principal (School Manager) (NQF Level 6).

Ensure Compliance, Empower Financial Accuracy.

Council on Higher Education